“New products often emerge from specific customer needs. […] Innovation is a key characteristic of our solutions.”
– Dr. Wolfgang Heimberg, Founder & CEO of HTI Automation GmbH
Engineering for Special Challenges – How HTI Automation Is Redefining Laboratory Automation
How can laboratory processes be automated as requirements become increasingly individualized?
This question is explored in a recent interview with Dr. Wolfgang Heimberg, Founder & CEO of HTI Automation. The discussion highlights why traditional standard solutions are often no longer sufficient – and why flexible automation concepts are becoming increasingly important.

From a Niche Provider to a Specialist in Tube Handling
HTI Automation did not start as a traditional manufacturer over 20 years ago, but grew out of individual customer projects. What began with small, tailored solutions has evolved into a stable business model built on three areas:
Today, the focus is particularly on tube handling automation – from dispensing and capping to labeling.

Standard Meets Individuality
A key success factor lies in combining standardization with flexibility.
While many systems are either rigid or fully customized, HTI takes a hybrid approach – adapting standardized platforms to meet specific requirements.
This enables:
Why Tube Handling Is So Challenging
The automation of tube-based processes is among the most complex challenges in laboratory automation. Different container types, a lack of standardization, and highly individual requirements make each application unique..

This is where HTI’s strength becomes evident: systems are not offered as standardized solutions, but are tailored to each specific application.
Market Development: Automation Is Becoming the Standard
Since the COVID-19 pandemic at the latest, it has become clear: automation is no longer a “nice-to-have,” but a prerequisite for:
At the same time, there is growing demand for solutions that can be seamlessly integrated into existing systems.
Looking to the Future
HTI Automation is committed to continuously advancing and expanding its flexible automation solutions.
The focus is on:
Or, as Dr. Heimberg puts it: “Robust engineering – thought more flexibly.”
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